ThePump Crankbait Seriesis built to dominate every level of the water column, offering two precision-engineered models designed for explosive reaction bites. Whether youre targeting fish in deep water with thePump 125DDor working mid-range depths with thePump Shallow, this series delivers an erratic swimming action that mimics a distressed baitfishperfect for triggering aggressive strikes.

• Pump Shallow Targets fish in the6-8 footrange, excelling in mid-depth cranking and reaction bites.
• Pump 125DD (Deep Diver) Dives12-14 feet, reaching deep-holding fish with a hard-pumping, unpredictable motion.
• Erratic “Pump” Action A quick rip or pull of the rod sends the bait darting unpredictably, simulating a fleeing baitfish.
• Lifelike Design & Premium Components 3D eyes, ultra-detailed paint schemes, and high-grade hooks make this series as realistic as it is deadly.