Berkley Gulp! Alive! Fish Fry features a lifelike profile with a tantalizing tail that produces non-stop action. These movements provoke aggressive strikes from bluegills, panfish, perch, and trout. Soft, supple, and infused with Berkley’s exclusive “Magic Gravy,” these realistic little baits are more durable and effective than the competition. The Magic Gravy increases your strike zone up to 400 Read More

Berkley Gulp! Alive! Fish Fry features a lifelike profile with a tantalizing tail that produces non-stop action. These movements provoke aggressive strikes from bluegills, panfish, perch, and trout. Soft, supple, and infused with Berkley’s exclusive “Magic Gravy,” these realistic little baits are more durable and effective than the competition. The Magic Gravy increases your strike zone up to 400 times more and also enables you to recharge your baits by simply placing them back into the jar.

• Perfect bait for bluegill, crappie, and perch as well as trout
• Tail designed for nonstop fish enticing action
• Expand your strike zone with 400 times more scent dispersion
• More durable and effective than live baits
• 1.9 oz. jar

Berkley Gulp! Alive! Fish Fry are made in the U.S.A.

Prop 65 Warning

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