No Live Bait Needed challenged the popular opinion regarding “what is a swimbait”. They sought out a lure effective in both salt and fresh water; a swimbait that could be fished without any weight and would naturally sink to the bottom when paused, yet could be pulled on top to create a wake without blowing out. A weedless bait capable of navigating through heavy cover and rocks, characterized by a subtle kicking action and a natural profile. Envisioning a bait that could be fished weightlessly in slack water or cast into currents with heavy-duty jig heads. A lure that simply did not exist and after three years of testing and tweaking, NLBN is proud to announce a new era in soft plastic Swimbaits: NLBN’s K Tail.